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Monday, August 20, 2012

How Should Academic Libraries Communicate Their Own Value?

"How Should Academic Libraries Communicate Their Own Value?" The Guardian / Stephen Barr.
UK: The Guardian Online, August 20th 2012.


"For librarians to understand the perceptions of faculty and students and know how to reach and influence them, requires effective marketing - but this isn't just a question of promotion. The research found that in delivering shared services, Purdue University emphasizes the importance of framing services from a faculty rather than from a librarian perspective."
User-centric framework!