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Wednesday, November 3, 2010

Quick & Dirty Library Promotions That Really Work

"Quick & Dirty Library Promotions That Really Work." Journal of Library Innovation / Eric Jennings & Kathryn Tvaruzka.
New York: LibraryInnovation.org 1.2, 2010.


"Because of this turnover and a change in atti-tudes about library service, the atmosphere of the library has transformed a great deal, and it has become a fun and interesting place to work and study.
The newly hired staff brought their own experiences and ideas to the library, resulting in a rethinking of how the library promoted and marketed itself. Much of this culture change can be attributed to the new library director, John Pollitz. He encouraged library staff to act on their ideas and indicated that it was okay to fail. This was the catalyst for innovation.
The library’s budget, however, was limited and not much funding was available for pro-motions or activities."

See Also:
Journal of Library Innovation