Wednesday, July 21, 2010

How Libraries Send Mixed Messages

"How Libraries Send Mixed Messages." The 'M' Word / Kathy Dempsey.
New Jersey: The 'M' Word - Marketing Libraries Blog, July 19th 2010.
"Something else to ponder: If people had to pay to use your library, then what would you do to bring them in? Sometimes, simply being free isn't good enough. You also need to be convenient, easy to use, truly welcoming, and worth the time to visit."